👋 Hi, I’m Betty - a product designer based in Poznań (Poland)
My design approach is grounded in observation and analysis, driven by curiosity to uncover patterns and understand the ‘why’ behind human behavior. I specialize in creating value for businesses by working with key metrics and identifying areas where my skills make a meaningful difference. Throughout my career, spanning fintech, education, and non-profit sectors, I have developed a versatile design process that adapts across industries. This cross-functional experience is one of my strengths, allowing me to deliver impactful, metrics-driven solutions tailored to diverse business needs.
<aside> 🗣 Design Manifesto
At the core of my work is a commitment to both the user and the environment. Observation and analysis guide my approach as I explore how people interact with the world around them. My goal is to create solutions that meet needs and elevate daily experiences.
For me, design balances functionality, aesthetics, and purpose. I aim for simplicity and intuition, grounded in a deep understanding of users and their context. I believe designers have a responsibility to create ethical, sustainable solutions that add value not only to users but also to the environment.
My focus is on minimalism and sustainability, ensuring each element serves a purpose. Design, to me, is about creating with responsibility – bringing benefits to users, respecting ecological limits, and adding value to businesses.
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